Posts Tagged 'Word-of-Mouth'

Five Questions About Moolala

Last week I started hearing all over the Internet about a promising new social media startup, Moolala. I was seeing it pop up on pretty much every channel – blogs, Tweets, Facebook, LinkedIn, and via several friends in my Inbox. And then – small world the Web is – it turns out that one of my friends, Jon Dale, is a co-founder! Jon’s a brilliant guy, consultant extraordinaire, Alt.MBA apprentice of Seth Godin, so I figured I’d better pay attention. Jon took some time away from managing the gangbusters-like growth Moolala’s experiencing to fill in the blanks for me. Here’s what we talked about…

So. Moolala…what on earth is it?

It’s daily deals meets Facebook plus a rewards system.

How does it work?

On one hand we’re just like the big daily deals sites out there.  We offer people phenomenal deals on things they love to buy.  But that’s just the beginning, we also offer rewards on every purchase you make, your friends make, your friends friends make…and on for a total of 5 levels. This handy video pretty much sums it up:
So I can get paid to use & refer Moolala? Like, cold hard cash? From ‘pay matrixes’? That sounds like some kinda ponzi scheme. Can’t you get locked up for that sort of thing?
Ponzi schemes are clearly illegal.  The important thing to understand is that it’s completely free to sign up and you don’t have to buy anything.  But we think when people see the deals we’ll be offering they’ll grab them really fast.  And when people buy the deals we pay out rewards.  We’re taking the same money that most companies spend on marketing and sharing it with the people who help us build our membership.
That makes sense. What kind of daily deals can I expect to get?
We’ll be running both national and local deals.  Restaurants, salons, spas, entertainment options, clothing stores, we’re talking to lots of companies that your readers know and love.
Delightful. What inspired y’all to create this?
I wrote a blog post about that.  You should check it out.
# # #
I did check it out, and I’m giving Moolala a try. Jasmin has saved us a pretty penny from Groupon and Living Social daily deals in the past year, so if I can support a similar service that actually shares its profits with the people, I’m all for it. Plus, being in the word-of-mouth publicity business myself, I can really appreciate their business model. Rather than spending dough on advertising, they create a service with integrity and ask people like us to share it with our social networks. Makes sense to me. I signed up for free; if you’d like to join me in trying this out, click here – and don’t forget to invite your friends. : )

The Shack – Too Edgy for Christian Publishing?

‘Big Evangelical’ acquisitions editor Mick Silva and lit agent extraordinaire Chip MacGregor offer two nuanced takes.

As many readers here know, I’ve been friends with Windblown co-publisher Wayne Jacobsen for years. (We have similar house-church-like roots, though neither of us exactly claim that nom de plume now) When he approached me in (I guess it was) late 2006 about this novel he’d acquired, he and co-publisher Brad Cummings knew they had something special on their hands. I agreed, so much so that we gave their newly-minted Windblown Media a super-good deal on TheOOZE’s time-tested grassroots blog publicity.

I should probably clarify something right now: The deal wasn’t quite as good as the oftquoted $300 pre-Hachette acquisition ‘total marketing budget.’ That was a benignly unaware statement said early on and picked up the the newswires. Nonetheless, we were indeed The Shack’s total marketing budget, though, helping facilitate one corner of the word-of-mouth that has made The Shack the runaway hit that it is.

So: ‘Too edgy’ for Christian publishing? Some acquisitions editors still claim they wouldn’t take it, citing poor writing or not living up to ‘the rules’ of novel structure (ie, way too much socratic dialogue – the same ‘problem’ that killed that other best-seller, the A New Kind of Christian trilogy – now available in nice new paperbacks, by the way). So much for what the ‘experts’ say – the people have spoken, and they are compelled.

Of course, ‘the people’ have been wrong before – The Prayer of Jabez, Left Behind, and The Secret, anyone? – but the edge is definitely why people are picking up The Shack – Its depiction of suffering is realistic, its depiction of God is controversial, and God’s depicted outlook on living is most bold. It’s clear to me that both the CBA and ABA markets need to expand their horizons if they want to cultivate readers into the 21st century. Otherwise, authors and readers and going to bypass traditional publishing channels altogether.

Coming up in a couple of days: Is ‘God’ a matter up for discussion? Can we fruitfully (and faithfully) re-vision the Divine? Or is searching for a ‘better God’ a fools errand? And, we continue with our series on Emerging Worship…


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  • Friend of Emergent Village

    My Writings: Varied and Sundry Pieces Online

    Illumination and Darkness: An Anne Rice Feature from Burnside Writer's Collective
    Shadows & Light: An Anne Rice Interview in MP3 format from Relevant Magazine
    God's Ultimate Passion: A Trinity of Frank Viola interview on Next Wave: Part I, Part II, Part III
    Review: Furious Pursuit by Tim King, from The Ooze
    Church Planting Chat from Next-Wave
    Review: Untold Story of the New Testament Church by Frank Viola, from Next-Wave

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