Last week I started hearing all over the Internet about a promising new social media startup, Moolala. I was seeing it pop up on pretty much every channel – blogs, Tweets, Facebook, LinkedIn, and via several friends in my Inbox. And then – small world the Web is – it turns out that one of my friends, Jon Dale, is a co-founder! Jon’s a brilliant guy, consultant extraordinaire, Alt.MBA apprentice of Seth Godin, so I figured I’d better pay attention. Jon took some time away from managing the gangbusters-like growth Moolala’s experiencing to fill in the blanks for me. Here’s what we talked about…
So. Moolala…what on earth is it?
It’s daily deals meets Facebook plus a rewards system.
How does it work?
On one hand we’re just like the big daily deals sites out there. We offer people phenomenal deals on things they love to buy. But that’s just the beginning, we also offer rewards on every purchase you make, your friends make, your friends friends make…and on for a total of 5 levels. This handy video pretty much sums it up:
So I can get paid to use & refer Moolala? Like, cold hard cash? From ‘pay matrixes’? That sounds like some kinda ponzi scheme. Can’t you get locked up for that sort of thing?
Ponzi schemes are clearly illegal. The important thing to understand is that it’s completely free to sign up and you don’t have to buy anything. But we think when people see the deals we’ll be offering they’ll grab them really fast. And when people buy the deals we pay out rewards. We’re taking the same money that most companies spend on marketing and sharing it with the people who help us build our membership.
That makes sense. What kind of daily deals can I expect to get?
We’ll be running both national and local deals. Restaurants, salons, spas, entertainment options, clothing stores, we’re talking to lots of companies that your readers know and love.
Delightful. What inspired y’all to create this?
I wrote a blog post about that. You should check it out.
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I did check it out, and I’m giving Moolala a try. Jasmin has saved us a pretty penny from Groupon and Living Social daily deals in the past year, so if I can support a similar service that actually shares its profits with the people, I’m all for it. Plus, being in the word-of-mouth publicity business myself, I can really appreciate their business model. Rather than spending dough on advertising, they create a service with integrity and ask people like us to share it with our social networks. Makes sense to me. I signed up for free; if you’d like to join me in trying this out, click here – and don’t forget to invite your friends. : )
zoecarnate 
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