As many readers here know, I’ve been friends with Windblown co-publisher Wayne Jacobsen for years. (We have similar house-church-like roots, though neither of us exactly claim that nom de plume now) When he approached me in (I guess it was) late 2006 about this novel he’d acquired, he and co-publisher Brad Cummings knew they had something special on their hands. I agreed, so much so that we gave their newly-minted Windblown Media a super-good deal on TheOOZE’s time-tested grassroots blog publicity.
I should probably clarify something right now: The deal wasn’t quite as good as the oft–quoted $300 pre-Hachette acquisition ‘total marketing budget.’ That was a benignly unaware statement said early on and picked up the the newswires. Nonetheless, we were indeed The Shack’s total marketing budget, though, helping facilitate one corner of the word-of-mouth that has made The Shack the runaway hit that it is.
So: ‘Too edgy’ for Christian publishing? Some acquisitions editors still claim they wouldn’t take it, citing poor writing or not living up to ‘the rules’ of novel structure (ie, way too much socratic dialogue – the same ‘problem’ that killed that other best-seller, the A New Kind of Christian trilogy – now available in nice new paperbacks, by the way). So much for what the ‘experts’ say – the people have spoken, and they are compelled.
Of course, ‘the people’ have been wrong before – The Prayer of Jabez, Left Behind, and The Secret, anyone? – but the edge is definitely why people are picking up The Shack – Its depiction of suffering is realistic, its depiction of God is controversial, and God’s depicted outlook on living is most bold. It’s clear to me that both the CBA and ABA markets need to expand their horizons if they want to cultivate readers into the 21st century. Otherwise, authors and readers and going to bypass traditional publishing channels altogether.
Coming up in a couple of days: Is ‘God’ a matter up for discussion? Can we fruitfully (and faithfully) re-vision the Divine? Or is searching for a ‘better God’ a fools errand? And, we continue with our series on Emerging Worship…