Gmail Introduces ‘Custom Time’

Really and truly.

Pre-date your messages
You tell us what time you would have wanted your email sent, and we’ll take care of the rest. Need an email to arrive 6 hours ago? No problem.

Mark as read or unread
Take sending emails to the past one step further. We let you make emails look like they’ve been read all along.

Make them count
Use your custom time stamped messages wisely — each Gmail user gets ten per year.

Worry less
Forget your finance reports. Forget your anniversary. We’ll make it look like you remembered.

Check it out.

No, of course it isn’t Google’s April Fool’s Day joke. Sigh. I liked Gmail Paper better.

1 Response to “Gmail Introduces ‘Custom Time’”


  1. 1 astatum April 16, 2008 at 12:54 pm

    The sad thing about this is that I really didn’t get that this was a joke…and I was actually pretty troubled by the whole thing. I need to get out more often.


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